Written By: Felicia
Last week, June 19-22, PhotoLynx held it’s annual Mastering Volume Photography training. It was refreshing, fun, and very educational. There were motivational guest speakers, music and dancing, stretching exercises, and sponsors’ receptions. This MVP got minds on the right track and juices flowing to start the 2017-2018 school photography season. Old school photography was talked about, and the new school was welcomed into the volume photography industry. There was a lot going on, so I will fill you in just in case you missed all of the action.
This day was registration day. The clients slowly came in after the long flights and long drives to arrive at the Bahia Resort. The clients came to pick up their badges and a welcome bag. On this day, we were very excited at PhotoLynx…It was time to meet people who we have talked on the phone with all year long, and during their roughest days! We got to meet some of the people who we helped get through those hard times. Just to put a face to the voices that we hear so very often, it made everyone smile. Hugs were given, and thanks and praises were received and accepted. Registration day was very relaxing, just checking into rooms and freshening up for our Sponsors’ Welcome Reception. The night ended well at the meet and greets. We enjoyed networking with the people we talk to so very often.
The first day of PhotoLynx’s MVP training went so smoothly. More people came in to register, and there were many more hugs to be given. We had a motivational speaker Redmond Ramos from The Amazing Race on CBS. He told us about his life in and out of , and how his trials made him the man he is today. He spoke about not being a victim, and embracing everything that you have going on in your life whether it be good or bad, without making excuses. He was very motivating and I took a lot from him.
In the first MVP training of the day, we went over our PLIC products, and we even held a huge PLIC Go! purchase marathon on Facebook live for all to participate in! Our goal was to reach over 600 credits and guess what…WE DID IT!!! This was so exciting to announce the results because people were sitting on the fence waiting to hear the outcome. After going over the PLIC products, we all were ready to eat lunch and take in all the excitement that had just taken place.
When we came back from lunch, it was time to get back into software training. We had a wonderful speaker Ralph Romaguera, Jr, talk about how he advertise and conduct his operations with his Santa Claus promos. This gave ideas to other photographers on how to keep the business coming in after the volume photography season has slowed down a bit.
We went over Flow for beginners and Flow for advance users. Rick Casey spoke about how important customer service is in this line of business, and PhotoLynx takes pride in customer service. Rick Casey’s customer service talk was a great transition for PhotoLynx’s TrackLynx, which is a powerful customer service and production tool.
Next, we hosted a panel of old school and new school photographers. They were asked a series of question that helped everyone understand and take in changes that happened over the years in volume photography. Then, the sponsors were introduced to everyone. And lastly, it was time to network and mingle with everyone at the sponsors’ reception. This was a great day!
Coming into the last day of training, it was good to see that everyone was still motivated and having a great time while learning about volume photography. Everyone had the opportunity to visit with the sponsors in the morning before the training started. When the training started, Paul Schulz went over the agenda for the day. Then Calvin Harrell, Jr. talked about change in the volume photography industry, how it was good, and how we should accept it and embrace the change within the volume photography industry. Wayne Barksdale spoke about why volume photography should include yearbooks, and why you should start doing yearbooks with schools. This was a great transition into discussing PhotoLynx’s PLIC Books, our yearbook software.
Next, we had Beyond’s, Bob Carr, come and speak. He was so amazing and his story hit home for me, personally. He is the definition of selflessness! He is an awesome man.
After that, PhotoLynx’s engineers came up and wowed the crowd. They told us their big secrets about what they were working on, on the side, with different software. They wowed everyone! I can’t wait to see what’s to come with our engineers in the future. They are some really great guys!
After the WOWs, we went over PhotoLynx’s Auto Head Sizing software, and ended this presentation with a great price break on Auto Head Sizing that everyone had the opportunity to take advantage of.
From there, we went into lunch with our sponsors, and networked. We came back into the second half of MVP ready to Rock N’ Roll!!! We started the second half with bring on our online e-commerce panel. They discussed what they could provide to the volume photography industry and answered a series of questions to help everyone understand them and what they were trying to accomplish.
Then we had a speaker, Zeke Moreno, talk about making sales in out of the box ways. His presentation really got the crowd going! This was very educational. I talk to so many customers everyday, who say when the school season is over they shut down and they don’t have any other work until the season starts up again. Zeke’s presentation was very helpful to volume photographers to help them bring in more business after season has been slowed down! Personally, I found his presentation very useful.
Mike Oakley went over his sport workflow and gave us his amazing presentation on green screen. I am learning and taking in all of his knowledge that I can get. He’s really great and knowledgeable in the volume photography industry. Then, Mannette Bristol spoke about the things she wish she would have known when getting started in the volume photography industry and using PhotoLynx’s software. She shared some of her workflow tips and show everyone her beautiful senior proof booklet that she created using PhotoLynx’s ProService, ImageMatch, and printed through RipLynx. This was some great information that I needed to hear being new in volume photography. She let me know that it can done, so don’t give up!
Nearing the end of the day, we had a panel for sales and marketing. This panel was asked questions, which helped others understand and give others different method of how sale and marketing can be done. This information was great. Marketing and sales are what make a company flourish in photography. We ended with a trade show-like sponsors’ reception.
This day went so well for everyone. We had fun, we learned about our clients and they learned more about our software, everyone got to network and mingle with one another, and we said our goodbyes to our customers.
We started and ended our day with 1on1’s with the clients who signed up for them. This went really well, and our MVP Training was a success!!!
Our team is super amazing. I believe this training brought us closer as a team and taught us so much. We had 3 goals to accomplish at this event and they were to make sure our customers get software knowledge, personal growth, and fellowship with like minded people. I know we accomplished all of these things at our training.
April put all of this together. She spent countless hours, even months putting all of this in the works! She is the lady with an S on her chest…she is a superhero and she deserve the most credit, and we all love her to the moon and back! A special thanks to everyone who came out and supported our event. Also, a special thank to the team for working together and making all the hard work that April did look so seamless!
Coming together is a beginning, staying together is progress, and working together is a success. -Henry Ford
Until next time…Be the Lynx, Feel the Lynx, PhotoLynx!